SEO. Achieving Higher Search Rankings & More Visibility.

What Does SEO Do

Search Engine Optimisation makes your site more visible to search engines, which in turn makes it more easily accessible to potential users / customers. SEO improves awareness of your brand among searchers who would otherwise choose the same products or services from a competitor’s brand.

The committed specialists at Latitude Digital will provide you with customised SEO services to suit your specific business needs. That means skillfully combining design, usability, and copywriting to make your site more visible to search engines.

Style Isn’t Enough

No matter how slick and trendy your website is, if search engines don’t see it, neither will potential customers. Search engines require websites to comply with a number of search-friendly guidelines to achieve a higher ranking, and become more visible to searchers.

Those that don’t meet the standards will be penalised by search engine algorithms, which are continually updated – such as Google’s Panda and Fred updates. SEO services ensure that your site meets search engine guidelines, avoids penalties, and achieve a better position on search engine results pages (SERPs).

Custom SEO Solutions

For a website that pulls in the crowds – and the clicks – you need a strategist that understands your goals, as well as the principles of successful SEO services. Your business is unique, and there’s no such thing as a “one size fits all” approach.

We analyse your website, industry and goals to create a bespoke solution – whether you need local SEO to attract your local community, eCommerce SEO to push your products, or a mobile SEO strategy to grow your mobile site traffic.

Optimising as a Team

They say SEO is all about your website content – which does play its part – but it’s really about everything.

  • Good site design that guides your users down the road to conversion, coupled with excellent usability and fast performance.
  • Well-written content that features carefully-selected keywords.
  • Content marketing – distributing valuable branded content to show your expertise, and build brand trust
  • Link-building – placing ethical links to your own site on high-authority external sites

All these methods form part of a successful search engine optimisation strategy, for which we utilise our SEO experts, digital marketers, designers and developers.

Measurable Results

The different elements of your SEO strategy can be constantly measured, evaluated and improved where necessary. In other words, you can see exactly what you’re getting from your investment.

Tracking these results also allows you to refine and adapt your marketing strategy as needed – keeping you a step ahead of the competition.

Building a Strong Foundation

Good SEO provides your website with a strong foundation for success, and you’ll start seeing positive results after 4 to 6 months.

While your site is slowly building an organic presence, you can attract traffic immediately with our Social Media Marketing service – targeted adverts on Facebook or Instagram that you only pay for if a user clicks on it. Targeted social media marketing campaigns can also grow your following, and direct users to your site.

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